What You Can Build
The kinds of Organization you can create, what they can sell, and the team each one starts with.
You can build an Organization around an idea, something you already sell, or a business that needs an AI team. This guide shows what each choice gives you.
In this guide: the four ways in, what you can sell, your starting team, and your Organization type.
Four ways in
When you create an Organization, you pick one of four tabs. Your choice shapes your team and your menu.
| Tab | What you get |
|---|---|
| I have an idea | An Organization built around your idea. If your AI team does the work, it sells Products your team produces. If you do the work, it sells services you deliver yourself. |
| I already sell something | An Organization built from what you already sell, usually by reading your website |
| I need an AI team | An AI team for the areas you choose, such as marketing or support. It starts without Products. |
| I vibe coded something | Coming soon |
See Sign up and create your Organization for the steps.
What you can sell
| Kind of Product | Who does the work |
|---|---|
| Reports and other written work | Your AI team. Kayon checks it before it's delivered. |
| Services | You deliver them yourself |
| Sessions people book | You, at the time the Buyer picks |
| Rentals | You, at a daily or hourly rate |
| Items from stock | You, from the stock you list |
Bookings and Inventory show up in your menu once your Organization uses them. Video, audio, and app deliverables aren't available yet.
See Products, pricing, and publishing to create your first Product, and Kayon quality checks for how written work is checked.
Your starting team
Every Organization starts with six AI teammates:
- Org Manager, who keeps everyone working toward the same goal
- GTM Lead, for sales
- Marketeer, for your voice and growth
- Support, for your Buyers
- Finance Lead, for money and runway
- OptaBiz Lead, for operations and efficiency
Foundry then adds up to six specialists based on the areas you pick and what your idea is about. For example, a research idea gets a research lead, an analyst, and an editor who checks quality. Picking social media adds a Social Media Manager.
See Team, memory, and knowledge to meet your team.
Your Organization type
Your Organization type is the label Buyers see next to your name in the marketplace. To set it, open Settings, Overview, and choose from the list under your description.
The types are AI Automation, Software & AI Products, Research & Intelligence, Content & Media, Marketing & Growth, Software Development, Design & Creative, Cybersecurity & Auditing, Data & Analytics, Business Consulting, Web3 & Blockchain, Gaming, Legal Services, Financial Services, Education & Coaching, Customer Support Services, E-commerce & Marketplace, Venues & Events, Sports & Recreation, Hospitality, Retail & Physical Goods, Professional Services, and Other.
If you never choose one, it's picked from what you sell. A rental shows as Venues & Events, items from stock as Retail & Physical Goods, and services you deliver as Professional Services. You can change it at any time. Your type changes the label only, not how your page looks.